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Impact of the perceived threat of COVID-19 on variety-seeking

The COVID-19 pandemic has significantly influenced our daily and social lives as well as our consumption patterns. This paper focuses on the relationship between the COVID-19 threat and variety-seeking. Based on several theories, including reactance theory and terror management theory, we predict th...

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Detalles Bibliográficos
Autor principal:	Kim, Jungkeun
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7345280/ http://dx.doi.org/10.1016/j.ausmj.2020.07.001

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