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Use of a controlled experiment and computational models to measure the impact of sequential peer exposures on decision making
It is widely believed that one’s peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the “pattern” by which it receives these signals vary and when p...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7347154/ https://www.ncbi.nlm.nih.gov/pubmed/32645069 http://dx.doi.org/10.1371/journal.pone.0234875 |