Cargando…
Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
It is estimated that more than half of all online transactions are abandoned before completion. This paper investigates the psychological factors that influence online shopping behavior, with a view to improving transactional success rates. Through a review of the literature, we identify a range of...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7351522/ https://www.ncbi.nlm.nih.gov/pubmed/32714258 http://dx.doi.org/10.3389/fpsyg.2020.01546 |