Investigating users’ experience on social media ads: perceptions of young users

Social media platforms changed from being socialization platforms to serve businesses through advertisements. This research aims at investigating active young users' experience with social media ads by studying the personalization and the usefulness of the ads, and the role of the host architec...

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Detalles Bibliográficos
Autores principales: Al Qudah, Dana A., Al-Shboul, Bashar, Al-Zoubi, Ala’, Al-Sayyed, Rizik, Cristea, Alexandra I.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7358266/
https://www.ncbi.nlm.nih.gov/pubmed/32685722
http://dx.doi.org/10.1016/j.heliyon.2020.e04378

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7358266/
https://www.ncbi.nlm.nih.gov/pubmed/32685722
http://dx.doi.org/10.1016/j.heliyon.2020.e04378

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