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When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants

When dining in restaurants, diners often anticipate indulgent consumption, such as enjoying a dessert. This study examined the effects of anticipating such indulgence on preferences for healthy food among restrained and unrestrained eaters. Two experiments revealed that anticipating indulgent consum...

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Detalles Bibliográficos
Autor principal: Oh, Ga-Eun (Grace)
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7365075/
https://www.ncbi.nlm.nih.gov/pubmed/32834352
http://dx.doi.org/10.1016/j.ijhm.2020.102614
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author Oh, Ga-Eun (Grace)
author_facet Oh, Ga-Eun (Grace)
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description When dining in restaurants, diners often anticipate indulgent consumption, such as enjoying a dessert. This study examined the effects of anticipating such indulgence on preferences for healthy food among restrained and unrestrained eaters. Two experiments revealed that anticipating indulgent consumption reduced restrained eaters’ preference for the immediate consumption of healthy food. Conversely, unrestrained eaters’ expectation of indulgent consumption increased or did not change their preference for a healthy option. The interactive effect of indulgence anticipation and dietary restraint on healthy food preference held regardless of availability of nutrition information. The findings suggest that, despite increasing concern for healthy eating, restrained consumers ironically show a preference for unhealthy food options when anticipating a dessert consumption opportunity. The present study provides theoretical implications for consumption anticipation, sequential consumption, and dietary restraint, and practical implications for restaurateurs as well as for consumers, health professionals, and policymakers regarding healthy eating.
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spelling pubmed-73650752020-07-17 When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants Oh, Ga-Eun (Grace) Int J Hosp Manag Article When dining in restaurants, diners often anticipate indulgent consumption, such as enjoying a dessert. This study examined the effects of anticipating such indulgence on preferences for healthy food among restrained and unrestrained eaters. Two experiments revealed that anticipating indulgent consumption reduced restrained eaters’ preference for the immediate consumption of healthy food. Conversely, unrestrained eaters’ expectation of indulgent consumption increased or did not change their preference for a healthy option. The interactive effect of indulgence anticipation and dietary restraint on healthy food preference held regardless of availability of nutrition information. The findings suggest that, despite increasing concern for healthy eating, restrained consumers ironically show a preference for unhealthy food options when anticipating a dessert consumption opportunity. The present study provides theoretical implications for consumption anticipation, sequential consumption, and dietary restraint, and practical implications for restaurateurs as well as for consumers, health professionals, and policymakers regarding healthy eating. Elsevier Ltd. 2020-09 2020-07-16 /pmc/articles/PMC7365075/ /pubmed/32834352 http://dx.doi.org/10.1016/j.ijhm.2020.102614 Text en © 2020 Elsevier Ltd. All rights reserved. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Oh, Ga-Eun (Grace)
When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title_full When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title_fullStr When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title_full_unstemmed When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title_short When dessert comes close: The effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
title_sort when dessert comes close: the effects of anticipating indulgent consumption and dietary restraint on healthy food preference at restaurants
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7365075/
https://www.ncbi.nlm.nih.gov/pubmed/32834352
http://dx.doi.org/10.1016/j.ijhm.2020.102614
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