Brand equity analysis to increase health care utilization

Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effects...

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Detalles Bibliográficos
Autores principales: Ernawaty, Ernawaty, Wardhani K, Kendra, Supriyanto, Stefanus, Putri, Nuzulul Kusuma, Husniyawati, Yeni Rahmah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PAGEPress Publications, Pavia, Italy 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7376459/
https://www.ncbi.nlm.nih.gov/pubmed/32728565
http://dx.doi.org/10.4081/jphr.2020.1821

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7376459/
https://www.ncbi.nlm.nih.gov/pubmed/32728565
http://dx.doi.org/10.4081/jphr.2020.1821

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