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Brand equity analysis to increase health care utilization

Background: Health care utilization is one of the key indicators in measuring performance of health care services. Strong brand equity suggests positive correlation with great attraction for consumers to use a product. Design and Methods: A cross-sectional study was conducted to identify the effects...

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Detalles Bibliográficos
Autores principales:	Ernawaty, Ernawaty, Wardhani K, Kendra, Supriyanto, Stefanus, Putri, Nuzulul Kusuma, Husniyawati, Yeni Rahmah
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	PAGEPress Publications, Pavia, Italy 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7376459/ https://www.ncbi.nlm.nih.gov/pubmed/32728565 http://dx.doi.org/10.4081/jphr.2020.1821

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