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The Role of Guanxi and Positive Emotions in Predicting Users’ Likelihood to Click the Like Button on WeChat
Clicking the like button is a popularly used interaction function on social media. Although prior empirical studies have examined motives for liking behavior on social media, they have largely neglected culture-driven theories and the underlying mechanisms for why users click the like button. By int...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7387579/ https://www.ncbi.nlm.nih.gov/pubmed/32793067 http://dx.doi.org/10.3389/fpsyg.2020.01736 |