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The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment
BACKGROUND: Evidence on what strategies - or combination of strategies - are most effective and equitable in promoting healthier diets is needed. This study examined the efficacy of nudging and pricing strategies on increasing healthy food purchases and the potential differential effect by socio-eco...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7398383/ https://www.ncbi.nlm.nih.gov/pubmed/32746928 http://dx.doi.org/10.1186/s12966-020-01005-7 |