Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach

This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and...

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Detalles Bibliográficos
Autores principales: Quoquab, Farzana, Jaini, Azila, Mohammad, Jihad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7400004/
https://www.ncbi.nlm.nih.gov/pubmed/32708199
http://dx.doi.org/10.3390/ijerph17145258

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7400004/
https://www.ncbi.nlm.nih.gov/pubmed/32708199
http://dx.doi.org/10.3390/ijerph17145258

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