News coverage and online advertising effects on patient-led search for aspirin, heart health, and stroke information and educational tool use

OBJECTIVE: Using indicators of campaign effort and relevant news stories, we sought to predict two patterns of patient behavior regarding information about aspirin and heart health: patient use of a campaign web tool to determine whether they should talk with a physician about using aspirin and pati...

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Detalles Bibliográficos
Autores principales: Southwell, Brian G., Eder, Milton, Finnegan, John, Luepker, Russell V., Duval, Sue, Russell, Carol, Graves, Robert N., Namboodri, Adele
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier B.V. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7409926/
https://www.ncbi.nlm.nih.gov/pubmed/32798081
http://dx.doi.org/10.1016/j.pec.2020.08.004

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7409926/
https://www.ncbi.nlm.nih.gov/pubmed/32798081
http://dx.doi.org/10.1016/j.pec.2020.08.004

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