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News coverage and online advertising effects on patient-led search for aspirin, heart health, and stroke information and educational tool use
OBJECTIVE: Using indicators of campaign effort and relevant news stories, we sought to predict two patterns of patient behavior regarding information about aspirin and heart health: patient use of a campaign web tool to determine whether they should talk with a physician about using aspirin and pati...
| Autores principales: | , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier B.V.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7409926/ https://www.ncbi.nlm.nih.gov/pubmed/32798081 http://dx.doi.org/10.1016/j.pec.2020.08.004 |