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Backers investment behavior on explicit and implicit factors in reward-based crowdfunding based on ELM theory

The aim of this study is to identify the dynamic explicit and implicit information factors which displayed on the webpage of platforms that influence backers’ investment decision-making behavior. We analyze the connections among these factors by collecting the longitudinal dataset from reward-based...

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Detalles Bibliográficos
Autores principales: Hou, Rui, Li, Leiming, Liu, Bingquan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7410212/
https://www.ncbi.nlm.nih.gov/pubmed/32760110
http://dx.doi.org/10.1371/journal.pone.0236979