The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

In this article, we explore how incomplete spokes-character faces (versus complete spokes-character faces in application icon designs) make a positive impression on users, and we outline the boundary conditions. Across three studies, we find incomplete spokes-character faces to be an effective image...

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Detalles Bibliográficos
Autores principales: Ning, Zhang, Chunqun, Liu, Zelin, Tong, Nan, Zhou, Yiting, Hu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7411004/
https://www.ncbi.nlm.nih.gov/pubmed/32848978
http://dx.doi.org/10.3389/fpsyg.2020.01495

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7411004/
https://www.ncbi.nlm.nih.gov/pubmed/32848978
http://dx.doi.org/10.3389/fpsyg.2020.01495

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