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The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations
In this article, we explore how incomplete spokes-character faces (versus complete spokes-character faces in application icon designs) make a positive impression on users, and we outline the boundary conditions. Across three studies, we find incomplete spokes-character faces to be an effective image...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7411004/ https://www.ncbi.nlm.nih.gov/pubmed/32848978 http://dx.doi.org/10.3389/fpsyg.2020.01495 |