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Mental Shopping Calculations: A Transcranial Magnetic Stimulation Study
One of the most critical skills behind consumer’s behavior is the ability to assess whether a price after a discount is a real bargain. Yet, the neural underpinnings and cognitive mechanisms associated with such a skill are largely unknown. While there is general agreement that the posterior parieta...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7417662/ https://www.ncbi.nlm.nih.gov/pubmed/32849133 http://dx.doi.org/10.3389/fpsyg.2020.01930 |