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Order matters: How covert value updating during sequential option sampling shapes economic preference
Standard neuroeconomic decision theory assumes that choice is based on a value comparison process, independent from how information about alternative options is collected. Here, we investigate the opposite intuition that preferences are dynamically shaped as options are sampled, through iterative co...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7418959/ https://www.ncbi.nlm.nih.gov/pubmed/32780741 http://dx.doi.org/10.1371/journal.pcbi.1007920 |