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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres

The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of atmospheric stimuli experienced in a physical sto...

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Detalles Bibliográficos
Autores principales: Paz, María Dolores Reina, Delgado, Fernando Jiménez
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7427578/
https://www.ncbi.nlm.nih.gov/pubmed/32849155
http://dx.doi.org/10.3389/fpsyg.2020.01972