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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of atmospheric stimuli experienced in a physical sto...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7427578/ https://www.ncbi.nlm.nih.gov/pubmed/32849155 http://dx.doi.org/10.3389/fpsyg.2020.01972 |