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Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
In the last decade, the use of Data Sciences, which facilitate decision-making and extraction of actionable insights and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these advances, relevant evidence on the measures to improve the man...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Journal of Innovation & Knowledge. Published by Elsevier España, S.L.U.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7428685/ http://dx.doi.org/10.1016/j.jik.2020.08.001 |