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Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding
Before engaging with the already intensive and still increasing personal branding activities in many fields of practice, a scholarly approach would call for a more specific definition of the concept of personal branding processes and the resulting human brands. A multi-step analysis of the growing b...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7433337/ https://www.ncbi.nlm.nih.gov/pubmed/32849068 http://dx.doi.org/10.3389/fpsyg.2020.01809 |