Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

This article explores consumers’ attitude toward and purchase intention of organic food regarding the influence of the framing effect and anchoring effect and the role of knowledge. Our findings suggest that whether message framing describes the benefits of buying organic food or the loss resulting...

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Detalles Bibliográficos
Autores principales: Shan, Lijie, Diao, Haimeng, Wu, Linhai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434854/
https://www.ncbi.nlm.nih.gov/pubmed/32903292
http://dx.doi.org/10.3389/fpsyg.2020.02022

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7434854/
https://www.ncbi.nlm.nih.gov/pubmed/32903292
http://dx.doi.org/10.3389/fpsyg.2020.02022

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