Customer Success Management: The next evolution in customer management practice?()

Customer Success Management (CSM) has transcended from a buzzword into the latest permutation in customer management practice and accordingly deserves rigorous academic analysis. The current article aims to accelerate such analysis through three steps. First, the article examines the broader custome...

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Detalles Bibliográficos
Autores principales: Hilton, Bryson, Hajihashemi, Bita, Henderson, Conor M., Palmatier, Robert W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7439993/
http://dx.doi.org/10.1016/j.indmarman.2020.08.001

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7439993/
http://dx.doi.org/10.1016/j.indmarman.2020.08.001

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