Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention

Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical...

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Detalles Bibliográficos
Autores principales: Hsiu-Ying Kao, Grace, Wang, Stephen W., Farquhar, Jillian Dawes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7443357/
https://www.ncbi.nlm.nih.gov/pubmed/32863621
http://dx.doi.org/10.1016/j.jairtraman.2020.101894

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7443357/
https://www.ncbi.nlm.nih.gov/pubmed/32863621
http://dx.doi.org/10.1016/j.jairtraman.2020.101894

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