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Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Ltd.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7443357/ https://www.ncbi.nlm.nih.gov/pubmed/32863621 http://dx.doi.org/10.1016/j.jairtraman.2020.101894 |