Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administ...

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Detalles Bibliográficos
Autores principales: Boubker, Omar, Douayri, Khadija
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Business, Management and Accounting
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7452677/
https://www.ncbi.nlm.nih.gov/pubmed/32904279
http://dx.doi.org/10.1016/j.dib.2020.106172

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7452677/
https://www.ncbi.nlm.nih.gov/pubmed/32904279
http://dx.doi.org/10.1016/j.dib.2020.106172

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