Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco

This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administ...

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Detalles Bibliográficos
Autores principales: Boubker, Omar, Douayri, Khadija
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Business, Management and Accounting
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7452677/
https://www.ncbi.nlm.nih.gov/pubmed/32904279
http://dx.doi.org/10.1016/j.dib.2020.106172
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author Boubker, Omar
Douayri, Khadija
author_facet Boubker, Omar
Douayri, Khadija
author_sort Boubker, Omar
collection PubMed
description This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administered online questionnaire, from a sample of 195 Moroccan consumers of dairy products (Sakia brand). The data were analysed using a structural equation modeling method under the Partial Least Squares approach (PLS-SEM). Data analysis was performed using SmartPLS 3 software.
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spelling pubmed-74526772020-09-03 Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco Boubker, Omar Douayri, Khadija Data Brief Business, Management and Accounting This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administered online questionnaire, from a sample of 195 Moroccan consumers of dairy products (Sakia brand). The data were analysed using a structural equation modeling method under the Partial Least Squares approach (PLS-SEM). Data analysis was performed using SmartPLS 3 software. Elsevier 2020-08-13 /pmc/articles/PMC7452677/ /pubmed/32904279 http://dx.doi.org/10.1016/j.dib.2020.106172 Text en © 2020 The Authors http://creativecommons.org/licenses/by/4.0/ This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Business, Management and Accounting
Boubker, Omar
Douayri, Khadija
Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title_full Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title_fullStr Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title_full_unstemmed Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title_short Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
title_sort dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: the case of the laayoune-sakia el hamra region in morocco
topic Business, Management and Accounting
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7452677/
https://www.ncbi.nlm.nih.gov/pubmed/32904279
http://dx.doi.org/10.1016/j.dib.2020.106172
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