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Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administ...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7452677/ https://www.ncbi.nlm.nih.gov/pubmed/32904279 http://dx.doi.org/10.1016/j.dib.2020.106172 |