Selling second best: how infant formula marketing works

BACKGROUND: Despite the clear policy intent to contain it, the marketing of formula milk remains widespread, powerful and successful. This paper examines how it works. METHODS: The study comprised a mix of secondary analysis of business databases and qualitative interviews with marketing practitione...

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Detalles Bibliográficos
Autores principales: Hastings, Gerard, Angus, Kathryn, Eadie, Douglas, Hunt, Kate
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7455895/
https://www.ncbi.nlm.nih.gov/pubmed/32859218
http://dx.doi.org/10.1186/s12992-020-00597-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7455895/
https://www.ncbi.nlm.nih.gov/pubmed/32859218
http://dx.doi.org/10.1186/s12992-020-00597-w

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