Customer experiences in the age of artificial intelligence

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping can lead to an improved AI-enabled customer experience. We propo...

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Detalles Bibliográficos
Autores principales: Ameen, Nisreen, Tarhini, Ali, Reppel, Alexander, Anand, Amitabh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7463275/
https://www.ncbi.nlm.nih.gov/pubmed/32905175
http://dx.doi.org/10.1016/j.chb.2020.106548

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7463275/
https://www.ncbi.nlm.nih.gov/pubmed/32905175
http://dx.doi.org/10.1016/j.chb.2020.106548

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