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Customer experiences in the age of artificial intelligence

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping can lead to an improved AI-enabled customer experience. We propo...

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Detalles Bibliográficos
Autores principales:	Ameen, Nisreen, Tarhini, Ali, Reppel, Alexander, Anand, Amitabh
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier Ltd. 2021
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7463275/ https://www.ncbi.nlm.nih.gov/pubmed/32905175 http://dx.doi.org/10.1016/j.chb.2020.106548

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