The Effects of Ethnically Congruent Music on Eye Movements and Food Choice—A Cross-Cultural Comparison between Danish and Chinese Consumers

Musical fit refers to the congruence between music and attributes of a food or product in context, which can prime consumer behavior through semantic networks in memory. The vast majority of research on this topic dealing with musical fit in a cultural context has thus far been limited to monocultur...

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Detalles Bibliográficos
Autores principales: Peng-Li, Danni, Chan, Raymond C. K., Byrne, Derek V., Wang, Qian Janice
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7466238/
https://www.ncbi.nlm.nih.gov/pubmed/32806790
http://dx.doi.org/10.3390/foods9081109

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7466238/
https://www.ncbi.nlm.nih.gov/pubmed/32806790
http://dx.doi.org/10.3390/foods9081109

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