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Impact of auditory sense on trust and brand affect through auditory social interaction and control
Voice assistants—or voice-enabled artificial intelligence—have changed the way people interact with their surroundings dramatically. Utilizing an enactive view of social cognition theory, this study demonstrates how voice assistants can act as [semi] autonomous agents to hold instantaneous social in...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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The Author. Published by Elsevier Ltd.
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7474828/ http://dx.doi.org/10.1016/j.jretconser.2020.102281 |