Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field

Many of today's online services are designed specifically to encourage impulse buying. Moreover, many studies have shown that with the assistance of Mobile Augmented Reality, retailers have the potential to significantly improve their sales. However, the effects of Mobile AR on consumer impulse...

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Detalles Bibliográficos
Autores principales: Do, Hai-Ninh, Shih, Wurong, Ha, Quang-An
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475122/
https://www.ncbi.nlm.nih.gov/pubmed/32923709
http://dx.doi.org/10.1016/j.heliyon.2020.e04667

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7475122/
https://www.ncbi.nlm.nih.gov/pubmed/32923709
http://dx.doi.org/10.1016/j.heliyon.2020.e04667

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