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Neuromarketing Applied to Educational Toy Packaging

This research work comes in response to the question of which aspects are more relevant for consumers when purchasing educational toys as opposed to other toys that are focused solely on leisure. This empirical research focuses on an educational toy distributed in Spain by the Educa brand (Conector...

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Detalles Bibliográficos
Autores principales: Juarez, David, Tur-Viñes, Victoria, Mengual, Ana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7477322/
https://www.ncbi.nlm.nih.gov/pubmed/32982857
http://dx.doi.org/10.3389/fpsyg.2020.02077