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Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark

OBJECTIVE: To analyse the extent and nature of food and beverage advertising on the three major Brazilian free-to-air television (TV) channels. DESIGN: Cross-sectional study. A protocol developed for the International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Ac...

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Autores principales: Soares Guimarães, Julia, Mais, Laís Amaral, Marrocos Leite, Fernanda Helena, Horta, Paula Martins, Oliveira Santana, Marina, Martins, Ana Paula Bortoletto, Claro, Rafael Moreira
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7477364/
https://www.ncbi.nlm.nih.gov/pubmed/32468987
http://dx.doi.org/10.1017/S1368980020000518
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author Soares Guimarães, Julia
Mais, Laís Amaral
Marrocos Leite, Fernanda Helena
Horta, Paula Martins
Oliveira Santana, Marina
Martins, Ana Paula Bortoletto
Claro, Rafael Moreira
author_facet Soares Guimarães, Julia
Mais, Laís Amaral
Marrocos Leite, Fernanda Helena
Horta, Paula Martins
Oliveira Santana, Marina
Martins, Ana Paula Bortoletto
Claro, Rafael Moreira
author_sort Soares Guimarães, Julia
collection PubMed
description OBJECTIVE: To analyse the extent and nature of food and beverage advertising on the three major Brazilian free-to-air television (TV) channels. DESIGN: Cross-sectional study. A protocol developed for the International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support was applied for data collection. A total of 432 h of TV programming was recorded from 06.00 to 24.00 hours, for eight non-consecutive and randomly selected days, in April 2018. All TV advertisements (ads) were analysed, and food-related ads were classified according to the NOVA classification system. Descriptive analyses were used to describe the number and type of ads, food categories and the distribution of ads throughout the day and time of the day. SETTING: The three most popular free-to-air channels on Brazilian TV. PARTICIPANTS: The study did not involve human subjects. RESULTS: In total, 14·2 % (n 1156 out of 7991) of ads were food related (858 were specific food items). Approximately 91 % of food items ads included ultra-processed food (UPF) products. The top three most promoted products were soft drinks, alcoholic beverages and fast-food meals. Alcoholic beverage ads were more frequently broadcast in the evening. CONCLUSION: The high risk of exposure of the Brazilian population to UPF ads should be considered a public health concern given the impact of unhealthy food advertising on people’s food choices and health.
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spelling pubmed-74773642020-09-17 Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark Soares Guimarães, Julia Mais, Laís Amaral Marrocos Leite, Fernanda Helena Horta, Paula Martins Oliveira Santana, Marina Martins, Ana Paula Bortoletto Claro, Rafael Moreira Public Health Nutr Short Communication OBJECTIVE: To analyse the extent and nature of food and beverage advertising on the three major Brazilian free-to-air television (TV) channels. DESIGN: Cross-sectional study. A protocol developed for the International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support was applied for data collection. A total of 432 h of TV programming was recorded from 06.00 to 24.00 hours, for eight non-consecutive and randomly selected days, in April 2018. All TV advertisements (ads) were analysed, and food-related ads were classified according to the NOVA classification system. Descriptive analyses were used to describe the number and type of ads, food categories and the distribution of ads throughout the day and time of the day. SETTING: The three most popular free-to-air channels on Brazilian TV. PARTICIPANTS: The study did not involve human subjects. RESULTS: In total, 14·2 % (n 1156 out of 7991) of ads were food related (858 were specific food items). Approximately 91 % of food items ads included ultra-processed food (UPF) products. The top three most promoted products were soft drinks, alcoholic beverages and fast-food meals. Alcoholic beverage ads were more frequently broadcast in the evening. CONCLUSION: The high risk of exposure of the Brazilian population to UPF ads should be considered a public health concern given the impact of unhealthy food advertising on people’s food choices and health. Cambridge University Press 2020-10 2020-05-29 /pmc/articles/PMC7477364/ /pubmed/32468987 http://dx.doi.org/10.1017/S1368980020000518 Text en © The Authors 2020 https://creativecommons.org/licenses/by/4.0/This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Short Communication
Soares Guimarães, Julia
Mais, Laís Amaral
Marrocos Leite, Fernanda Helena
Horta, Paula Martins
Oliveira Santana, Marina
Martins, Ana Paula Bortoletto
Claro, Rafael Moreira
Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title_full Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title_fullStr Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title_full_unstemmed Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title_short Ultra-processed food and beverage advertising on Brazilian television by International Network for Food and Obesity/Non-Communicable Diseases Research, Monitoring and Action Support benchmark
title_sort ultra-processed food and beverage advertising on brazilian television by international network for food and obesity/non-communicable diseases research, monitoring and action support benchmark
topic Short Communication
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7477364/
https://www.ncbi.nlm.nih.gov/pubmed/32468987
http://dx.doi.org/10.1017/S1368980020000518
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