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How different autonomous vehicle presentation influences its acceptance: Is a communal car better than agentic one?
Public acceptance of autonomous vehicles (AVs) is still questionable. Nevertheless, it can be influenced by proper communication strategy. Therefore, our research focuses on (1) the type of information concerning AVs that consumers seek and (2) how to communicate this technology in order to increase...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7478831/ https://www.ncbi.nlm.nih.gov/pubmed/32898137 http://dx.doi.org/10.1371/journal.pone.0238714 |