Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BACKGROUND: When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establish...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490866/
https://www.ncbi.nlm.nih.gov/pubmed/32928207
http://dx.doi.org/10.1186/s12913-020-05604-9

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490866/
https://www.ncbi.nlm.nih.gov/pubmed/32928207
http://dx.doi.org/10.1186/s12913-020-05604-9

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