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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix
BACKGROUND: When one thinks of opportunities to engage patients, the marketing communications mix often is the first thing that comes to mind. Its five components of advertising, personal selling, sales promotion, public relations, and direct marketing represent tried and true pathways for establish...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490866/ https://www.ncbi.nlm.nih.gov/pubmed/32928207 http://dx.doi.org/10.1186/s12913-020-05604-9 |