Personal selling in health and medicine: using sales agents to engage audiences

BACKGROUND: Personal selling—the use of sales agents to personally deliver messages to target audiences—is often not the first conveyance pathway that comes to mind when thinking about marketing communications in the health services industry. This is not surprising given that sales force roles are n...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490869/
https://www.ncbi.nlm.nih.gov/pubmed/32928197
http://dx.doi.org/10.1186/s12913-020-05600-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7490869/
https://www.ncbi.nlm.nih.gov/pubmed/32928197
http://dx.doi.org/10.1186/s12913-020-05600-z

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