Integrated marketing communications: a strategic priority in health and medicine

BACKGROUND: Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public rel...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491104/
https://www.ncbi.nlm.nih.gov/pubmed/32928202
http://dx.doi.org/10.1186/s12913-020-05606-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491104/
https://www.ncbi.nlm.nih.gov/pubmed/32928202
http://dx.doi.org/10.1186/s12913-020-05606-7

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