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Integrated marketing communications: a strategic priority in health and medicine
BACKGROUND: Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising, personal selling, sales promotion, public rel...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491104/ https://www.ncbi.nlm.nih.gov/pubmed/32928202 http://dx.doi.org/10.1186/s12913-020-05606-7 |