Advertising in health and medicine: using mass media to communicate with patients

BACKGROUND: Advertising—a marketing communications method involving the paid use of mass media to deliver messages to desired audiences—represents one of the most common and effective avenues for engaging current and prospective patients. Although late to proliferate in the health services industry...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491105/
https://www.ncbi.nlm.nih.gov/pubmed/32928190
http://dx.doi.org/10.1186/s12913-020-05599-3

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491105/
https://www.ncbi.nlm.nih.gov/pubmed/32928190
http://dx.doi.org/10.1186/s12913-020-05599-3

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