Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

BACKGROUND: Public relations—a marketing communications method involving the use of publicity and other unpaid promotional methods to deliver messages—historically has served as the communicative workhorse of the health services industry, representing the predominant pathway over many decades by whi...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491107/
https://www.ncbi.nlm.nih.gov/pubmed/32928186
http://dx.doi.org/10.1186/s12913-020-05602-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491107/
https://www.ncbi.nlm.nih.gov/pubmed/32928186
http://dx.doi.org/10.1186/s12913-020-05602-x

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