Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

BACKGROUND: Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct marketin...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Debate
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491113/
https://www.ncbi.nlm.nih.gov/pubmed/32928187
http://dx.doi.org/10.1186/s12913-020-05603-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491113/
https://www.ncbi.nlm.nih.gov/pubmed/32928187
http://dx.doi.org/10.1186/s12913-020-05603-w

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