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Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients
BACKGROUND: Direct marketing—the delivery of messages via mail, the Internet, and similar routes directly to consumers—is used extensively by healthcare organizations to attract and inform current and prospective patients of health and medical offerings and opportunities. Examples of direct marketin...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491113/ https://www.ncbi.nlm.nih.gov/pubmed/32928187 http://dx.doi.org/10.1186/s12913-020-05603-w |