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Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

BACKGROUND: Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at the disposal of healthcare providers, permitting numerous op...

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Detalles Bibliográficos
Autores principales: Elrod, James K., Fortenberry, John L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7491116/
https://www.ncbi.nlm.nih.gov/pubmed/32928208
http://dx.doi.org/10.1186/s12913-020-05598-4