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Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?
A large body of academic research has recently focused on omnichannel retailing especially on brick-and-mortar (offline) retailers adding and integrating online capabilities. Relatedly, trade press has highlighted how offline retailers have been investing heavily in the use of their existing physica...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7492145/ https://www.ncbi.nlm.nih.gov/pubmed/32952233 http://dx.doi.org/10.1016/j.jbusres.2020.08.053 |