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Collective market shaping by competitors and its contribution to market resilience
Employing an inductive approach, we found that competitors engage in market shaping, where they actively change their market through their purposeful actions. These competitors shape their market from one characterized by competition to one of collaboration when facing disturbances, ultimately contr...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Elsevier Inc.
2021
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7493732/ https://www.ncbi.nlm.nih.gov/pubmed/32958968 http://dx.doi.org/10.1016/j.jbusres.2020.09.005 |