From selected multi-sensory dimensions to positive word of mouth: Data on what really drives generation z consumers to be attached to quick service restaurants in bloemfontein, south africa?

This article presents raw inferential statistical data that determined the how selected multi-sensory dimensions such as sight, sound and smell would influence consumer attitudes towards quick-service restaurants, restaurant patronage intention, food purchase decision, food consumption satisfaction,...

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Detalles Bibliográficos
Autores principales: Maziriri, Eugine Tafadzwa, Rukuni, Tarisai Fritz, Chuchu, Tinashe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Data Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7494664/
https://www.ncbi.nlm.nih.gov/pubmed/32984472
http://dx.doi.org/10.1016/j.dib.2020.106279

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7494664/
https://www.ncbi.nlm.nih.gov/pubmed/32984472
http://dx.doi.org/10.1016/j.dib.2020.106279

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